INSIDE KNOWLEDGE –Media buying is creative, and oftentimes subjective. Techniques and methodologies vary. At the end of the day, competent media management boils down to two questions: Are we doing the right things? And, are we doing things right?An agency's value is based on knowledge, experience and the ability to make accurate modeling assumptions. These skills cannot be fully learned in the vacuum of an agency environment, but only by working inside the media business. Here is where our core strength comes into play. At Medina Communications, our inside knowledge is based on over 20 years selling media for ABC, NBC, CBS, WB television affiliates, and Clear Channel radio – we were truly in the trenches. It is through this "Inside Knowledge" that we understand the intangibles. We also employ unique modeling methodologies such as Parity Standards™ and Value Per Impression™ to analyze opportunities and make intelligent decisions. This inside knowledge has made us successful and unique in the agency world. |
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